It's Friday - so let's take it a bit easier today and examine a few photos that do a great job at illustrating a few key marketing concepts any small business owner would do well to remember.
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| Stand out from the crowd. It's essential that you differentiate yourself in some way. This is most easily done by identifying your niche market, and then delivering precisely what they need when they need it. |
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| Take it offline. Online marketing is an important and crucial tool for the 21st-century business. But don't neglect your offline efforts: postcards, printed newsletters, handwritten notes, and lumpy mail. Why not brighten your clients' days by putting a stamp on it! |
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| When you go out to your networking events, you will captivate more people by listening than you ever could by speaking. So remember: Shut up and listen! And ask good questions to indicate that you are. |
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| Give more referrals than you receive. It's very tempting to go into meetings with new people, playing tunes from the WIIFM radio station (what's in it for me?), but if you attend events (and read, EVERYTHING) with an ear to referring others, you will become known as a giver, and, ultimately, find yourself on the receiving end of far more referrals. |
That's it. Nothing outrageous. Hopefully nothing you haven't heard before. But some important marketing concepts that can always use some reinforcement.
Have any of your own images/thoughts/marketing tips to share? Please do so in the comments section below.
This is Day 17 in the 60-Day Content Challenge. See you tomorrow for the next post!
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Sign up today for Laura's next workshop, Want to Charge More? Start Writing! Or e-mail your questions on creative marketing strategies - to Laura.
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