Monday, August 9, 2010

Is Your Company Broken?

Is your company broken? You hope not - but chances are, it is, in some part. If you've ever said - or thought - "It's not my job!" and passed the buck, or left the broken piece for someone else to find and fix, your company is broken.

I make no secret that I'm a big fan of Seth Godin. From Unleashing the Idea Virus to Purple Cow to his most recent book, Linchpin, Godin is knowledgeable, interesting, and positive in his perspective about marketing. He believes that YOU can do it, and do it well. And he's got a very unique view of the world.

Case in point, this video, "It's Broken," about all the ways companies and products can be broken. It's facetious, educational, and laugh-out-loud funny. I hope you enjoy it - and learn from it!

Share your favorite Seth Godin books, blogs, and comments below. He's a prolific guy, and chances are that none of us has read all his stuff.

This is Day 20 in the 60-Day Content Challenge. See you tomorrow for the next post!

Sign up today for Laura's next workshop, Want to Charge More? Start Writing! Or e-mail your questions on making the most of your marketing strategies - to Laura.

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