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Marketing Mishaps

20 September 2011 - The "I should hope so!" Factor

23 August 2011 - Pushing the "Edgy" Envelope a Bit TOO Far

8 August 2011 - Using Tech Speak (or Industry Lingo) With Non-Techies 

1 August 2011 -  Using TOO MANY FONTS on a single mailer


19 July 2011 - Having a Poverty Mindset

15 July 2011 - Failing to Reply to Queries from Your "Contact" Page


5 July 2011 - Just because your WordPress site can have lots of boxes doesn't mean it should!

8 August 2010 - Using an Old/Poor-Quality Headshot


7 August 2010 - Failing to Be Media Savvy


26 July 2010 - Becoming Enamored with Cute Colors and Fonts


24 July 2010 - Asking for Referrals Before You've Earned Them


15 March 2010 - We Move Our Physical Location, So We STOPPED Taking Orders

12 March 2010 - Oops! We Forgot to Put Our LOCATION on Our Billboard

8 March 2010 - Simple, Avoidable Blunders That Could Cost You Dearly
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Blog Archive

  • ►  2011 (21)
    • ►  September (1)
      • Marketing Mishaps: The "I should hope so!" factor
    • ►  August (8)
      • Marketing Mishaps: Pushing the "Edgy" Envelope a B...
      • Good copy is relatable to your readers, regardless...
      • Blogs: Still the place you should begin your socia...
      • What if you had to spell "there" correctly before ...
      • Marketing Mishaps: Using Tech Speak (or Industry L...
      • The least you need to know about Self-Publishing f...
      • At what point should you think about showing your ...
      • Marketing Mishaps: Using TOO MANY FONTS on a singl...
    • ►  July (5)
      • Marketing Mishaps: Having a Poverty Mindset
      • Beware the Brain-Pickers!
      • Marketing Mishaps: Failing to Reply to Queries fro...
      • Are you READY to join SpongeBob at the Twitter par...
      • Marketing Mishaps: Just because your WordPress sit...
    • ►  June (3)
      • When a client gives you chills — in a good way!
      • Considerations when publishing an anthology of oth...
      • Professional Editing - It's NOT Optional if You Wa...
    • ►  May (1)
      • Secrets of the Millionaire Mind is a great example...
    • ►  April (1)
      • DON'T Buy into the Hype that Self-Published Author...
    • ►  February (2)
      • Top 10 Ways to Celebrate Library Lovers' Month
      • Top 10 Lessons Authors Can Learn from the Super Bo...
  • ▼  2010 (48)
    • ►  December (4)
      • Silencing the Watcher so that the Writer can WRITE...
      • A NEW Idea for Garnering Book Reviews
      • Are Christmas cards dead?
      • Rewriting the Classics: Audacity or Common Sense?
    • ►  August (27)
      • So There IS Profit in a Customer-Centered Business...
      • 70 Tips for Improving the Next Phase of Your Life ...
      • AUTHORS: What's Your Marketing Strategy, Now That ...
      • Marketing Mishaps: Over-learning and Under-applyin...
      • How Are Your Observation Skills? Six Tips for Impr...
      • 17 Editing Tips ... if You Absolutely HAVE to Do I...
      • Eat Pray Market
      • Schoolhouse Rock: An English Geek's Cartoon Nirvan...
      • Woo-Hoo!! It's the Halfway Mark for the 60-Day Con...
      • Happy Birthday to the Best Bibliophile I Know!
      • Time for a Paradigm Shift: Let's View Them as Coll...
      • Feeling Stuck? Do ONE Thing!
      • To Agree or Not to Agree: Consider the Value of Li...
      • Marketing or Manipulation? Your Beliefs Are Affect...
      • Today Is a Great Day to be Fearless
      • Mantra for Perfectionists: DONE IS BETTER THAN PER...
      • Who Are You? Is More Than Just a Who Song
      • Awards: You Can't Win if You're Not Nominated
      • Is Your Company Broken?
      • Marketing Mishaps: Using an Old/Poor-Quality Heads...
      • Marketing Mishaps: Failing to Be Media Savvy
      • Photos That Reenforce a Few Key Marketing Concepts...
      • Some Unsolicited Marketing Advice for an Old Town ...
      • What Are Your T-shirts Saying to and About You?
      • An Exercise Plan/A Marketing Plan: Lots of Similar...
    • ▼  July (11)
      • 12 Unconventional, Extra-Mile Marketing Ideas
      • Marketing Mishaps: Making a Poor First Impression
      • 3 Keys to Business Success: Be a Resource, Be a Co...
      • What Are You Waiting For? Start Raving About Your ...
      • A Spiritual Teacher with an Important Business Les...
      • Marketing Mishaps: Becoming Enamored with Cute Col...
      • Passion Is Persuasive
      • Marketing Mishaps: Asking for Referrals Before You...
      • Stand Out from the Crowd with a Distinct Personal ...
      • Expand Your Horizons - Take a Class!
      • Accepting the 60-Day Challenge
    • ►  March (5)
    • ►  January (1)
  • ►  2009 (31)
    • ►  November (2)
    • ►  October (22)
    • ►  September (1)
    • ►  July (3)
    • ►  June (3)

About Me

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LO
Phoenix, Arizona, United States
E-mail me

Hi. I’m Laura, an editorial and marketing consultant who works primarily with speakers, coaches, and authors. I specialize in teaching my writers to think like marketers.

I also incorporate my enthusiastic expertise in the areas of creativity, brainstorming, visualization, networking, e-books, and handwriting analysis. You don't have to be a great writer to share your message with the world - but you need passion and a willingness to take action! I can't give you the message - but if you DO HAVE a message and a burning desire to share it, all the rest (editing, design, distribution, etc. is easy).

I earned my BA in nonfiction writing from the University of Arizona while working at the Arizona Daily Star as a researcher and P/T writer. I spent the next 7+ years in the NYC area, where I perfected my word processing skills during my one and only taste of Corporate America.
View my complete profile

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