Wednesday, July 28, 2010

What Are You Waiting For? Start Raving About Your Clients!

What Are You Waiting For? Start Raving About Your Clients!

We've all heard about the importance of turning our clients into our vocal advocates - people who willingly and enthusiastically encourage others to use our product or service. Ken Blanchard even wrote a book about it, Raving Fans: A Revolutionary Approach To Customer Service And don't get me wrong - having an army of raving fans spreading the word about you is like gold.

Here's the question, though: How often do you rave about your clients?

I don't know about you, but the client deals that have fallen apart for me - or the ones that have been tremendously challenging - have usually been projects in which I was not 100 percent on board. One of my earliest clients was a guy who wanted to write a marketing book with a Mafia theme. Seriously. Edgy and uncomfortable as I was about the material, I took the job anyway - but later we wound up firing each other.

On the other hand, some of my longest-term clients are people and businesses I absolutely love. My former personal trainer, Scott White, amazing sales coach and trainer, Connie Kadansky, and the holistic health journal AZNetNews all come to mind. 

When you love your clients, it's easy to talk about them, recommend them, and champion their products and services, usually because even if you don't use them personally, you know how good they are from your work with them.

Ways You Can Toot Your Clients' Horns
  • Put links to their Web sites on yours.
  • Profile them on your blog.
  • Like their Facebook fan pages and recommend them to others.
  • Share their good news on twitter.
  • Carry their business cards with you at all times and be ready to recommend them.
Don't abandon the old paradigm of creating raving fans ... but shake it up a little bit. What can you do this week to outrageously recommend your favorite clients? They will appreciate you for it, remember you, and perhaps recommend you, when the time is right.

This is Day 8 in the 60-Day Content Challenge. See you tomorrow for the next post!


Sign up today for Laura's next workshop, Want to Charge More? Start Writing! Or e-mail your  questions on any aspect of marketing or the client cycle - to Laura.

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