Have you ever sent a news release and had no response? Zero. Zip. Nada. It happens a lot - and for a variety of reasons.
I had a marvelous testimonial from a guy who took this advice to heart - and scored stories in SEVEN local newspapers.
I was privileged to attend a class at a networking event where Laura taught us how to do a News Release. I was new in my field and had only a few clients at the time, but one of them had a very moving story. I wrote out the story and Laura assisted me with editing and coached me in techniques that would make it more attractive to the print media and readers. After that, she provided me a list of contacts and I sent the News Release to them. I was amazed that 7 local publications returned my calls and e-mails and asked permission to print the story! Laura's talent as an editor and coach really paid off!
- Doug Hibbard, Mortgage Broker with Great Southwest Mortgage